• We know our customers are a creative bunch, this chart shows that on average you each enjoy 3.5 creative interests
  • Surprisingly over 70% of you make clothes, closely followed by patchwork & quilting.


  • This is a very interesting (but not unexpected) result with 73% of you traveling by car, we will most certainly share this information with Petersfield & Hampshire  traffic planners.
GU postcode
PO Postcode


  • The GU postcodes include, Petersfield, Woking, Cranleigh, Guildford, Yateley, Fleet & Camberley and all towns & villages within.
  • The majority of the GU customers are from Petersfield, Liss, Bordon, Farnham & Liphook
  • The PO postcodes include: Portsmouth, Fareham, Southsea, Havant, Isle of Wight, Chichester, Bognor Regis & Gosport
  • The majority of the PO customers are from Portsmouth, Southsea, Havant & Waterlooville
  • OTHER includes those of you from RG postcodes and 3 of you from more than 200 miles away!


As we managed to hold our workshops in-between lockdown one and two last year, we are confident that we can maintain COVID guidelines and deliver workshops in a safe manner from June, we are grateful you feel so too!

You suggested lots of lovely workshops which we may consider:

  • Textile Art, Applique, colour matching
  • Trousers, Active Wear, Making a T.Shirt from an old t.shirt, Pockets
  • Hand Embroidery Stitches
  • More complex quilts, binding, free-motion quilting
  • Dolls, children’s toys & clothes, jointed teddy
  • Soft furnishings
  • Wet feltiing
  • Learning to knit/crochet, different stitches, reading patterns
  • Bags with eyelets, boxed pouch bag

Many of you suggested workshops that we already offer, such as:

  • Pattern Cutting and Altering Patterns (skills learnt in any of our dressmaking classes)
  • Make a pattern from an existing Garment (Copy That Garment workshop)
  • Machine Embroidery (Monthly machine embroidery club)
  • Dressmaking (lots of different dressmaking classes)
  • Serger & how to use (Unlocking Overlocking)
  • Confidence with stretch fabrics (Sewing with Stretch, any dressmaking day, T.shirt class)
  • Beginner Dressmaking (Sewing Patterns Unwrapped, Dressmaking Day)
  • Boxed Cushions, rebuilding confidence, seat cushions & more (Sew What workshop to make whatever you like)


We need to consider how to better describe our workshops as it is evident that you are missing out on what we already offer.

I suppose we rely on you talking to us and asking for what you’d like so we can signpost you to the workshop that suits your needs – we will try harder!


We received 60 comments in this section, many of you appreciating that we were different shops in many ways.

Here’s a selection of what you purchased that we also stock and are increasing our range: 

  • Canvas and upholstery fabric
  • Curtain tape and curtain & blind accessories
  • Piping cord, zips & threads
  • PVC/Oilcloth fabrics we have a lovely range at an affordable price
  • Cheaper fabrics for making kids clothes: We have introduced a budget range of lovely cotton fabrics
  • Tapestry Wool & Full Range of embroidery threads – considering our space options!
  • Velcro, Muslin: have always stocked these
  • Suiting Fabrics: currently considering our suppliers
  • Linings, Plain Fabrics, we have extra wide poly/cotton sheeting starting from £6 per metre
  • Blackout lining, table protectors

Here’s a selection of what you purchased that we are unable to stock:

  • Curtain fabrics and net curtains
  • Foam

You make each customer feel special, whether they purchase or not, whether they purchase a spool of thread or 5 metres of expensive fabric, you are always available to advise. Could go on…..

Customer service is fab, a great selection of fabrics, online communication

Create a friendly community that make people feel included and part of your business. Have a brand and interior that makes you want to spend lots of time in the shop. Stock quality products.

Friendly, welcoming people who are enthusiastic and share their love of all things sewing.

Personal service, friendly, welcoming and every effort made to help

You give advice and tips as well as sell items, you helped me gain confidence to buy a machine I had been looking at for a long time.

Enjoyed and learnt from the Facebook sessions, informative great if they were able to continue, I know not easy once fully open. Facebook updates and auctions. Thank you for making it possible for me to continue crafting, sewing, knitting in the last year not sure where i’d Be if not plus making for my little grandson. Posting excellent service. Everyone always so happy and cheerful. All other shops only able to order online and not ask for other items. THANK YOU 🙏😃

You have a very warm, personal approach and always go out of your way to help with queries, to make suggestions and to offer advice. Nothing ever seems too much trouble and we are always made to feel welcome. Your displays are attractive and enticing and your range of fabrics are scrumptious!

Everything!! I love your facebook sales, friendly staff, zoom zipped bag workshop was amazing.

Excellent customer service. Provide superb advice and share extensive knowledge. Stock a good and wide variety of products. Organise fantastic workshops

We are grateful for all your useful comments and will use them in areas that we can improve such as:
  • Identifying our dressmaking fabrics to make it easier for you to find them and ensuring the team are fully knowledgeable regarding our stock and fabric composition.
  • Encourage our customers to ask for help
  • Find some more interesting patterns for boys and men and creating some more male focussed workshops
  • Introduce some more budget friendly fabrics
  • Introduce some more social based affordable workshops
  • Introduce a colour skills workshop
  • Continue with some zoom workshops for those unable to get to the shop in person
  • Investigate a ‘samples’ option on the website
  • Include more dressmaking fabrics
  • Continue to fight the council for short term parking on Lavant Street
  • Continue to improve our customer service & inclusivity for every ability
In Conclusion:

We are very grateful for your participation in this survey.

Your wonderful positive comments regarding my Independent business is heart-warming, I have a tough, busy, full-on but very rewarding job and I love being part of our creative community.

I thank you for your honesty, I know not everything is 100% perfect all of the time – we are human after-all, but I do take your comments seriously and will act on them and your suggestions where I can.

During lock-down it was important to let you know what we have in stock via our website, so we have worked hard in developing it and intend to keep it up to date. We  are not an online retailer and we know that some of our fabrics & goods are a little dearer than the big online shops, BUT we also know that its hard to put a price on a good personal customer service!

We understand the importance of communication, so if you cant find what you’re looking for or are not happy with anything – PLEASE let us know, so we can point you in the right direction or help to make things right.

Thank you Jo x

Sew Creative – Petersfield is ‘Getting involved’ with this wonderful charity which aim to provide a sense of security and comfort to sick and traumatised babies, children and teenagers through the provision of new home made patchwork quilts and knitted blankets, and give volunteers across the UK the opportunity to contribute to their local community.

How you can help:

Donate Cotton fabrics

Donate Wadding or quilt backing

Make a quilt (sewn or knitted) – here’s the details:Project Linus with Sew Creative

Find out more about Project Linus

Together we make a difference – Thank You x

The Petersfield Sewing Bee Winners Announced during our special Socially Distanced presentation event on Sat 25th July

Congratulations to all category winners.

Sewing Bee Winner 2020 – Penny Hearn.  Junior Sewing Bee Winner 2020 – Liddie Sobey

Petersfield Sewing Bee 2020

Presenting the talents of our amazing sewing community:

Challenge 1 – make anything you like with the 2 Fat Quarters – no. more fabric

Challenge 2 – Showcase your creative talents – must include a rainbow

Challenge 3 – Sewing with Stretch – make anything you like – you may add more stretch fabric

Junior Sewing Bee 2020

Challenge 1 – 2 Fat Quarters

Challenge 2 – transform a Tote Bag – include a rainbow


During Lockdown we have been working with a Federation of Hampshire GP Practices along the A3 corridor from Bordon to Haying Island and along to Fareham ad Gosport, to provide washable clinical gowns for their specialist respiratory hubs dealing with the COVID 19 virus.

We have an army of pattern cutting fairies, sewing fairies,  and distributor fairies

We have raised over £8k and have purchased fabrics and elastic to make over 2500 clinical gowns, and have donated 600m of cotton fabric to local groups making scrubs for the NHS and Care worker teams.

We are now making 4000 cotton facemarks for patients to have for their doctor consultations.

THANK YOU to all who have donated or volunteered – you’re amazing!

Download the Clinical Gown Pattern & Instructions  – gown pattern

Download the  Risk Assessment CVirus

This is Carol – one of our pattern cutting and sewing fairies …



These projects were found on various sites on the internet, we have not developed them but are sharing them for you to use for personal use and not commercial use

Striped Felt Purse Project  – Stripey-Felt-Purse-By-Jomil-Final-Amend-2

Kids Felt Masks – Super-Kids-Masks-Tutorial

Disappearing 9 Patch – disappearing 9 patch

Assembling Your Quilt – assembling a patchwork quilt

Binding your Quilt –  Binding Your Quilt


The Petersfield Sewing Bee is Back!

Now in its fourth year, The Petersfield Sewing Bee Challenge is back. Adult and Junior challenge packs are now available in the shop or by post. I know we say this every year but this year’s theme will truly inspire both those taking part and customers being amazed by the quality, creativity and variety of the entries displayed in the shop.

Whilst the competition is all about having fun and challenging yourself, all the entries will be judged based on a set criteria and the winners will be announced at our Sewing Bee Finals Day on Saturday 14th July in the shop, where you will be able to see all the entries together.

We all look forward to a wonderful Sewing Bee 2018.

The 2018 Petersfield Awards are back!

With over 1000 nominations for the 15 award categories, the final shortlists have been decided and we are delighted to confirm that Sew Creative has again been nominated for the Retailer of the Year Award. A massive thanks again goes to all our customers and supporters for putting us forward.

Whilst the winners of some of the awards (like ours) have already been decided, you can still cast your vote for your favourite cafe, teacher, hair salon, restaurant and drinking establishment by visiting; you have until the 30th June to vote.

All the winners will be announced at the Awards Ceremony at Churcher’s College on the 13th July; our fingers are crossed!

Sew Magazine British Sewing Awards 2017

We were delighted to receive not one but TWO awards from the Sew Magazine British Sewing Awards 2017. We came Highly Commended in the Best Workshop Category and the Best Haberdashery Shop (South East).

Thank You to all our wonderful customers for nominating and then voting for us – your support is amazing!

Amazing but this is its 3rd year!

The final of The Petersfield Sewing Bee has been judged. With over 60 adult and child entrants the local response was fabulous and for all to see at Sew Creative HQ. Sewers had 3 challenges to complete; a fabric “fat quarter” challenge, a tote bag up-cycling challenge and a pattern making challenge. Wendy Gardiner (a local sewing celebrity) attended Saturday’s finale to judge the shortlist. Wendy said “All the entries, without exception, were so good, it made picking out winners devilishly difficult! So not just a challenge for the entrants, one for me too!”

The out right winners were; Sewing Bee 2017 – Heidi Robinson and Princess Bee 2017 (under 16s) – Grace Anelay, both from Petersfield.

There were also several individual challenge winners including Matt Ralph who is registered partially sighted!

The Bees were presented with trophies and vouchers for Sew Creative and all winners got a sewing goodie bag.

For more information and photos, visit Wendy’s blog;

Petersfield Easter Egg Colouring Competition

We were delighted to sponsor this wonderful competition again and received over 80 entrants! This year we created bunting with the coloured/ decorated eggs which looked fantastic in the shop. All entrants were fabulous and real testament to Petersfield childrens’ creativity, the 4 winners were;

  • Overall winner – Indieana, aged 10 – wins a Sew Creative voucher plus a Thorntons Egg. Indieanna was runner up last year
  • Runners up – Isabelle (aged 5) and Joshua (aged 8) both win a Thorntons Egg
  • Special extra prize – Daniel (aged 9) won a Sew Creative felt rabbit kit.

Well done to them all.

Sew Creative is awarded runner up in Sew magazine’s national sewing awards for the second year running for Best Independent Haberdashery Shop in the South of England and Best Sew Saturday Event. We are naturally delighted and thank all our customers who voted for us. A special thanks also goes to our team who provide such amazing service every single day and maintain our unique busy atmosphere and welcome.

Sew Saturday update – Sew Creative wins Sew magazine’s Best for Inspiration award for its Sew Saturday programme

Block of the Month Challenge – 2016 – Sew with Jo!!

May 17 – Stash Buster : year block 12- May 17docx.

April 17 – Foundation Log Cabin: year block 11year block 11- April 17 docx.

Feb 17 – Double Hourglass : year block – Feb 17.docx.

Jan 17 – Starburst – tutorial : year-block-jan-17-docx

Aug – Log Cabin – tutorial: botm – Aug Log Block

July – Rail Fence Block – tutorial: botm – july Rail Fence

June – Monkey Wrench – tutorial: Odd Blocks Challenge june_

May – Union Flag –  tutorial: year block – May docx.

April – Weave Block – tutorial: year block – April.docx.

March – Circles Block – tutorial: year block – March.docx.

February – Heart Block  – Tutorial : Year Block – feb 16

January – Disappearing 4 patch –  tutorial: Odd Blocks – January 16

Quilt for our Queen Charity Auction

To mark Sew Creative’s second birthday a wonderful double bed sized red, white and blue quilt was crafted by our awesome customers, using our donated fabric. It was auctioned with the proceeds; an amazing £300 all going to the Rowans Hospice in Waterlooville. The hours of work involved and the result are truly stunning and everyone involved were delighted to help such a great charity.

Christmas Crafty Chellenge

 For over a month, customers to Sew Creative have using all their creativity in our Christmas Crafty Challenge. Using hessian, embroidery thread and their choice of embellishments, all manor of wonderful items were created, including bags, a snow man and fairy, advent calendars, table runners, bunting, cushions and so much more. Visitors to the shop then voted for their favorite. The winners were Mimi Harris for the under 16’s for her cushion and Helen Spencer for her heart wreath. Well done to all who took part and thank you for making our Christmas window so wonderful.

Sew Saturday / Second Anniversary; see the fun!

Fun events throughout the day, including….

  • Tutor challenges
  • Demonstrations
  • Kids creative
  • Up-cycling
  • Clean your machine
  • Embroidery machine demo
  • Cake!

All free to celebrate sewing shops and our SECOND birthday! See the leaflet Click here

Sew Creative approved stockist for Janome

We are delighted to be an approved stockist for the full range of wonderful Janome sewing and embroidery machines. The Janome range complements the existing Elna machines perfectly giving our customers the widest choice of machines to meet all their sewing needs and budgets. For advice and to test sew the latest machines, please visit our newly developed demonstration area in the shop.

Sew Creative wins Retailer of the Year 2016!

We are delighted to announce that Sew Creative has won the Retailer of the Year 2016 Award at the Petersfield Awards celebration ceremony held at Churchers College on the 15th July. Beating very well known and established competition we are thrilled and very proud. Our thanks goes to our team who provide an amazing level of customer service every day and all our wonderful customers who support us.

The Petersfield Sewing Bee Challenge 2016 winners……

Wendy Gardiner, presented the trophies to our adult and under 16s winners and our congratulations goes to Jackie Tee and Erin Robertson, adult and under 16s respectively. Sally-ann Cole (last year’s winner) was on hand to pass the trophy to Jackie.

Jo Watts Sew Creative said “the results are amazing and testament to the creative abundance in Petersfield. With over 65 entrants in this years Petersfield Sewing Bee Challenge we are completely blown away by our customers participation, inspiration and support.”

The Petersfield Sewing Bee Challenge Finals 2016…

Well, I don’t envy our judges! Have you seen the entries this year? Wow indeed, but the finals day is looming. This Saturday 25th June, the Sewing Bee Champs will be announced.

We are delighted to announce that Wendy Gardiner, author of the latest Sewing Bee book, Create & Craft and Craftsey presenter and general all-round sewing Geru, will be joining us from 3pm to cast her eye over the entries, winners will be announced from 4pm.

Please feel free to attend, Wendy is happy to sign your Sewing Bee or Fun with Fat Quarters books, we have them to purchase on the day if you would like one too!

Last adult and child challenges….Tea Cosy fit for The Queen and Patriotic Cross Stitch creating another fabulous window display

Second adult challenge….we gave them a plain white t-shirt….look at the creativity!!!!!!!!!!

First child challenge….again….amazing!!!!!!!!!!

The children (under 16s) returned their first challenge on Saturday; they were given fabric and binding to make bunting of their own design to celebrate the Queen’s 90th birthday. Their fantastic creativity and sewing skills are on show in the window; come and see.

First adult challenge….wow….amazing!!!!!!!!!!

We are celebrating the Queen’s 90th birthday this year in The Petersfield Sewing Bee – for the first adult challenge participants were given a fat quarter of gorgeous queen stamp fabric and a coordinating plain and asked to ‘get creative’ and make whatever they liked. The results are amazing with items such as crowns, hats, bags, cushions, picture, clock, dog coat, tie and even a hobby horse!

Please come and take a look at the wonderful display – the picture does not do it justice – we have amazing creative talented customers for sure!!

It’s back………The Petersfield Sewing Bee Challenge 2016…

Following on the success of last year’s Petersfield Sewing Bee, we have some wonderful challenges for you, the focus is on fun and challenging yourself. The boxes remain a secret until you purchase one – £20 adult (3 challenges) , £10 child (2 challenges).

The boxes contain all you need to complete the challenges

Limited availability – Get yours on Saturday 7th May!!

Are you in?

Sew Creative wins more awards

We were very fortunate to have been nominated in two categories for Sew magazine’s British Sewing Awards 2015; Best Independent Haberdashery Shop (South of England) and Best Sewing Workshops/ Courses (Nationally). Following all the voting we are thrilled to announce that Sew Creative came Runner Up in both awards! After only a year, this is an amazing result and we thank all of our wonderful customers who voted for us. We were up against some stiff competition including very established industry heavy weights, which makes this result even more impressive.

In the words of the magazine, “We have been completely overwhelmed by the number of our readers and online visitors who have taken the time to nominate and then vote for their favourites in these Awards which have been the biggest ever! Winning a British Sewing Award is truly deserved and confirms the recognition within the sewing industry.”

Thank you to everyone again and you know us, we shall push for a winner award this year!

Teddy Bears’ Picnic

On Saturday 23rd January, we held a Teddy Bears’ Picnic/ Re-union to celebrate our first “Lottie” the Bear workshop course. “Lottie” created by Sarah Lloyd won our 2015 Petersfield Sewing Bee Challenge which inspired a 4 week workshop to create your own bear. Customers brought their completed bears to enjoy a picnic together with Sarah and Jo. As you would expect, all their collective creative juices flowed which has generated a second “Lottie” the Bear and a new Tilda Doll workshops.

We are delighted to announce that our fantastic birthday and Sew magazine’s Sew Saturday celebrations on the the 17th October were judged by the magazine as the best overall event nationally. This is wonderful news to have won an award within our first year and our thanks goes to all our customers, our team and the WI Denmead Belles and especially Lara for making the event so special for us all.

Sew Creative launches a range of kits for all ages and abilities including Liberty fabric knicker kits, Hamish the felt hound and sew gorgeous patchwork charm packs.

All I Want for Christmas Book… come and write in it to your heart’s content – when your loved ones ask you ‘what would you like for Christmas darling?’, tell them you have a list in a book at Sew Creative – Simple!!!

Haberdashery v toiletries mmmmm No Contest!!

On the 17th October Sew Creative celebrated its first anniversary.

As well as free demonstrations on machine embroidery, patchworking, textile printing, felting, machine cleaning and a dressmaking challenge, there were balloons, badges, cake (made by customers, Sue and Dorothy) and tea and coffee all day! Many customers visited wearing garments made with fabric form the shop and there was a children’s fashion parade to celebrate their sewing achievements at Sew Creative.

Unbeknown to Jo and Steven, a team of WI members, the staff and customers had compiled a memory book of the first year, created a “mini me” bunting which is pride of place in the shop and finished off the day with a flash dance in the street outside the shop to ”here comes the girls”, “celebrate” and “happy birthday”. The shop closed with bubbles for all!

Jo said, “A massive thank you to our customers, our team and to the WI Denmead Belles for making this a fabulous, memorable day; where has that year gone!? It has been an amazing journey so far and we are delighted and overwhelmed by the wonderful level of customer support. We have even more exciting plans for the shop so please sign up for our newsletter to hear these first hand or visit our Facebook page; Sew Creative – Fabric and Workshop.”

Sew Creative nominated for British Sewing Awards

We are delighted to have been nominated for two categories in Sew magazine’s British Sewing Awards;

  • Best Independent Haberdashery Shop – South of England
  • Best Sewing Workshops/ Courses

It is amazing to just be nominated within our first year and we are very grateful to our customers who put us forward. Voting is open, so please vote for us on line by going to


Sew Creative on-tour!


Sew Creative on tour to Kirstie Alsopp’s Handmade Fair – Hampton Court

Jo and our wonderful customers had a fabulous day at Kirstie’s handmade fair on Sunday – a full coach of 46 – brilliant day – the odd glass of fizz – thanks to everyone.

Sew Loyal

We have launched Sew Loyal our loyalty scheme as a small thank you to all our wonderful loyal customers. For every £1 spent in the shop you will earn a point that can be can be redeemed at any time against future purchases. Please collect your Sew Loyal card in the shop and start collecting those points. See T&Cs for details.


Sew Saturday; 17th October 2015

Did you know Saturday the 17th October is Sew Saturday? Did you also know that this day also happens to be Sew Creative’s first birthday! To celebrate both we are putting on a whole program of interactive demonstrations for the day; something for everyone so please watch this space and you never know but I think there may be cake involved too.

Meeting Kaffe Fassett and Brandon Mably

Yesterday we were very fortunate to meet both Kaffe and Brandon at Kaffe’s 50th celebration of working with Rowan Fabrics. Saw some amazing examples of their work.

Kaffe & Jo


The Final

After receiving the third (patchwork cushion) and forth (zipped bag) adult challenges and the second (ipod stand) and third (creative book cover) under 16’s challenges in the shop, the final judging of all the entries took place on Saturday 20th June by Tamara Melvin (BBC Great British Sewing Bee finalist 2014) and Sew Creative tutors, Sharon Russ and Clare Allington.

Tamara announced Sally-Ann Cole as the overall adult winner and Bea James won the under 16’s. Such was the overwhelmingly high standard of entries there were several individual awards. “Lottie” the teddy by Sarah Lloyd was the adult “showstopper” and a t-shirt dress by Izzy Miller was the under 16’s “showstopper”.

Jo Watts thanked and praised all challengers for rising to the challenge with such inspiration and skill and promised The 2016 Petersfield Sewing Bee Challenge was already being planed!

Adult Challenge Two

The second adult challenge of the Petersfield Sewing Bee Challenge has now been received in the shop and the results are again amazing.

The challenge was to make a child’s garment from a 100% cotton pillowcase without adding any further fabric. We have wonderful appliquéd designs, a doodle dress, dungarees, a shirt and many pretty dresses, fit for any princess or prince. Some garments have been dyed (possible due to 100% cotton), some have been hand smocked and some embellished with lace, ribbons and buttons – all delightful!

Challenge One

The first challenge of the Petersfield Sewing Bee Challenge has now been received in the shop and the results are amazing; a credit to every participant. You can see both the adult and under 16s entries in our window; do please take a look.

Ready for a challenge?

Launch Date – 20th April

You will be able to register and receive your Sewing Bee challenges between Monday 20th April and 11th May.
Open to Adults and Children of all abilities.
The aim is to challenge yourself, be creative and have fun!
To help us get the challenges ready – please email us saying – “Count Me In”.

Elna Sewing Machines for sale

We now sell the full range of Elna Sewing Machines and Overlockers directly in the shop. Elna are Swiss designed and part of the Janome group. We have four demonstration models for you to try and the range starts at £120. We are giving £10 towards our 2 hour “love your sewing machine” workshop for every machine purchase between £200 and £500 and a free “l-y-s-m” workshop for each purchase over £500 (both subject to other offers from time to time). We also run an under 16’s “Love to Sew” workshop specifically for children with a new machine. This workshop is just £14; please see our Workshops page for more information. For advice, please visit us in Lavant Street.

We are also a drop off and collection point for all your sewing machine servicing and maintenance needs, again please visit us to discuss your requirements.

Wheelchair access

We now have a portable ramp for easy access to our shop for our wheelchair and pushchair user customers; please catch our attention for our assistance.

Elna 520 EX

Workshops in Full Swing – many first time sewers have been amazed with their results:

Sharon’s Surgery     Most Wednesdays 10am – 1pm:

Got any sewing dilemmas? Not sure how to finish off your quilt? Advice on mending, altering or repairing? Then come in and speak to Sharon – she really does know everything!!!

Crafternoon Tea

Our regular Crafternoon teas are aimed at all levels of crafters – a great opportunity to socialise and ‘get creative’ over a cuppa and a slice of cake.

Crafternoon Tea Poster

Wonderful Launch/ Opening   October 2014

With a stall right outside our new shop, we had a fabulous time at the Lavant Street market on Sunday 5th October – the sun was shining and we had some wonderful feedback from all who came to chat to us!

On the Saturday 18th October we opened the shop. Tamara Melvin from last year’s Great British Sewing Bee joined us for a presentation and question and answer session and helped us celebrate by cutting the cake!

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